The Adventure continues – Radio Land Part 3

It seems a while since I have written a blog post about my continuing journey in setting up a radio station plus I was looking at the Radio Station’s Webpage this morning, and noticed that it was a while since the blog post had changed on the front page. Hopefully, if the plugin is doing its job correctly, then you should be able to see the previous blog posts in this series at the bottom of this page. We have talked about the concept, software, music and butts – with the latter referring to the encoder and even included some information about planning and scheduling shows. In part three I’m going to talk about marketing, promotion and interaction – and give some exciting news as well!


I remember the moment quite clearly when I thought, I want to have my own radio station. I had this vision of myself sitting in a studio, playing music, talking into a mic, having fun and interacting with listeners. In the beginning, it seemed a very simple step to go from this vision in the bath tub to the actual reality, although the actual journey has been far from simple. It the last episode I talked about the software which I use and just wanted to provide you with an update on this as well as telling you about how I am promoting the station.

“… reported me and I had my channel suspended for twenty four hours.”

  • Software additions – I’m a bit of a gadget geek and this often manifests itself in software as well. When planning the shows, it takes some time to download music and to convert and edit it, but what takes the most amount of time is actually choosing what to play. I currently have approximately 250 tracks categorised as tracks for the Snuggle show and about 150 for the Musical Show. With a small amount of money i have spare a month I’ve invested in two additional plugins to my Myriad Software. The first one is Autotrack which actually randomly chooses tracks for me to play based on predefined criteria which I set and the second one is something called the OCP plugin which actually allows me to automatically publish to the webpage the name of the track and the artist which is currently playing, previously I had done this by hand. Hopefully both of these will reduce some of the time and energy it takes me to complete the shows which is important, especially since I will be starting another show this week! With the forementioned OCP plugin, it made me smile when it said that I could actually update the DAB radio as well – maybe this is not in the immediate future.
  • “… a number to text to using the prefix ‘WAFFLING’…”

  • Interaction – I have this problem when I am on the radio and even when I am streaming on Twitch. I think I am so used to teaching that I actually enjoy interaction with people. In fact, at work, my office is miles away from my colleagues (often wondered why that happened) and so I do go on journeys to interact and chat with people hence being assigned the tag of ‘Social Butterfly’. When I am on the radio I need to remember that people are probably there to listen and not necessarily to interact. I had an interview for a local hospital radio station, something I might still do, and the ‘lead presenter’ asked how many times we had actually called a station. None of us had, and this he said was a reflection of level and depth of interaction with the commercial stations and that we shouldn’t expect much interaction within our shows. I do accept this, but every time I come up with an idea for a new segment it includes some sort of interaction. Actually it doesn’t include it, it actually requires it. In order to try and facilitate the interaction I have set up a Twitter account (@wafflingradio) and a Facebook Page and even a Skype account (wilsonwaffling) ! This provides a wealth of possibilities to contact the ‘studio’ and hopefully the Skype will allow me to take ‘live calls’. My dream would have a number to text in order to contact the studio using the prefix ‘WAFFLING’ although I have no idea how to actually set this up or the cost involved.
  • “…just maybe…developing an ‘app’.”

  • Advertising/Promotion – I’ve always wanted to be a station manager and provide the opportunity and the funding for people to present on the radio as well as maybe having one show. I’m pleased to announce that I have actually managed to convince someone to join the team, who will be presenting the Decades Show on a Thursday evening at 20:00. This will hopefully bring in a different audience to the show as well as allowing the presenter to develop her own show and ‘fame’. I did have a second advertising campaign which went dreadfully wrong. I thought, after setting up two webcams in the studio, that I could actually stream the station to Twitch. This was going really well and I had several people not only listening in but also interacting with the show. Unfortunately, someone reported me and I had my channel suspended for twenty four hours. Apparently, and it wasn’t due to copyright, I am not allowed to broadcast within the music channel with static images (I was using a webcam) and only with creative content. There are certain radio stations which are allowed to do this on Twitch and I have emailed them to see how I can get on this ‘list’. However two weeks have past without a response so far. I would still like to broadcast some sort of visual content for the station, but again, I am currently not able to think of how to do this without breaking copyright laws. On a positive note, I am currently looking at getting some business cards and flyers for the station as well as maybe….just maybe…developing an ‘app’.
  • I have this awful habit of having visions of grandeur about projects. I’m not saying that I want Wilson Waffling Radio to be top of the ratings just behind Radio 4. Having a regular and committed group of listeners is, I think, more attainable and something which I continue to strive towards. I also want to provide opportunities for people. I continue to finance the station and I would hope that eventually there would be a dedicated groups of individuals who share my vision and continue to work towards the end goal. I am always keen to support people and, although this is a good virtue to have, it is important that I maintain a focused approach to this and do not end up being taken advantage of, or even actively encouraging listeners/viewers away from the station. Looking back to that moment in the bath tub when I decided to try and make my dream of having my own radio station a reality, I never realised either how much work it would be and how appreciative people are of the station and the shows. I hope that my adventure continues in radio land and, although I know there will be numerous barriers and obstacles to overcome, the journey as a whole will be enjoyable as I continue to travel towards that final vision.

    Do you have any suggestions for the station or ways in which I can promote interaction and listeners? Have you been through a similar journey and have reached your end vision reasonable unscathed? If you have the answers to any of these questions or any comments about the station or blog then please add them in the comments below. If you are interested in being part of the vision or even the radio station then please get in touch with me via email (wilsonwafflingradio@gmail.com) or through any of the social media sites which I frequent.

    You can keep up to date with my content by following me on Twitch, Twitter and Facebook. If you are interested in joining or playing Minecraft, then you can join the server and website here. Of course any subscribers to my YouTube channel are always appreciated.

    Have fun and I’ll catch you all later and, until then, consider yourself waffled.

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