Value Added
These are very short reflective blog posts. Please don’t worry about anything I say in these. I hope they provide you with some background on what goes on behind the camera!
After a tough day earlier in the month, I started one of my early morning routines of scrolling through Instagram.
I do sometimes believe in fate. There are some strange things that happen in my life that I think, if you are open to them, can actually support. I’ll tell you about my strangeness about numbers later on!
While scrolling through the stories and reels I came across someone who was talking about multi-passionate people. If you are not aware, one piece of advice that comes up in any influencer’s growth strategy is the process of ‘niche down. Basically, this is focusing all your IG posts and reels on one area – the area or topic that you want to be known for. Initially, I had thought about being a productive person, but I found it so hard to target this area consistently. I also enjoy live streaming and trying to stay positive and of course, RPG systems. I felt that I didn’t have the expertise to focus completely on one niche and this was what was causing my crash and burn issue earlier.
So, while watching the IG content, I came across a post that was talking about multi-passionate people. Basically, these were people like me who had a number of passions and who felt could not niche down. The person was basically saying that multi-passionate people are another group of content creators who exist and that being multi-passionate is fine! You might not grow at fast, and all the content might not be applicable to all your followers, but they know this when they follow.
This gave me some hope! I think I am one of these multi-passionate people. In a way, that is what makes me, me. I am not a master of one element, I am mediocre in a number of areas. I’m happy about that and maybe it will help me move forward.
Before we go – numbers. When I look at clock times I tend to see palindromes or some other sort of pattern. I know that I probably look at the time and only acknowledge it when I do see palindromes or patterns like 1234 but I thought it was interesting. Well now that I have committed it to type, it probably comes across as I am some sort of crackpot!
All the best – inwils!
So currently I am becoming very obsessed with value and value added-ness. I’m not sure whether the last word actually exists, well looking at the spell-checking options I am sure it doesn’t exist, but it sums up what I am feeling at the moment.
From reading and watching a plethora of posts about niches and content creation, I have discovered or been exposed to the idea of value-added. This is not something that I have been oblivious to all my life, it is something that I have encountered recently that has made me stop and think about my content.
In order to illustrate my point, I’m going to focus on my podcast and streaming, but the idea applies to all areas of my content. Basically, the idea of value added is summed up as follows – why would people come and watch or read my content and what is in it for them?
I’ve been looking at what I currently use YouTube for. I need to know something, I search for that phrase and then watch the video. If it doesn’t contain the information I need I search again. Coupled with this is that if I know someone who already produces information on a topic, then rather than searching the whole of YouTube I go straight to their channel and search there. I need someone, with knowledge about a topic, and who provides the answer – they have value!
I have to say at this moment that watching someone on Twitch or listening to a podcast episode, can provide entertainment value or just interest value, but I do think this is harder to market and share.
For me, the dawning moment came yesterday when we were taking a break during our RPG session and I mentioned the inwils interval podcast. Although I said that it was short and to the point, I felt I couldn’t add any value to it. For example, if you go and listen to this you will find out or gain something. In order for my podcast to grow, I need to provide some value to it.
So I now recognise this but I am at a high, wide brick wall at the moment, since I am not sure what value I can provide. If this was in my work setting then I would have a few ideas, but in this content creation area of my life, I am struggling.
But one thing I am blessed with is a problem-solving brain. It works slowly but surely and it will find out the answer – hopefully sooner than later!
inwils
