Working on Video Structure

These are very short reflective blog posts. Please don’t worry about anything I say in these. I hope they provide you with some background on what goes on behind the camera!

After a tough day earlier in the month, I started one of my early morning routines of scrolling through Instagram.

I do sometimes believe in fate. There are some strange things that happen in my life that I think, if you are open to them, can actually support. I’ll tell you about my strangeness about numbers later on!

While scrolling through the stories and reels I came across someone who was talking about multi-passionate people. If you are not aware, one piece of advice that comes up in any influencer’s growth strategy is the process of ‘niche down. Basically, this is focusing all your IG posts and reels on one area – the area or topic that you want to be known for. Initially, I had thought about being a productive person, but I found it so hard to target this area consistently. I also enjoy live streaming and trying to stay positive and of course, RPG systems. I felt that I didn’t have the expertise to focus completely on one niche and this was what was causing my crash and burn issue earlier.

So, while watching the IG content, I came across a post that was talking about multi-passionate people. Basically, these were people like me who had a number of passions and who felt could not niche down. The person was basically saying that multi-passionate people are another group of content creators who exist and that being multi-passionate is fine! You might not grow at fast, and all the content might not be applicable to all your followers, but they know this when they follow.

This gave me some hope! I think I am one of these multi-passionate people. In a way, that is what makes me, me. I am not a master of one element, I am mediocre in a number of areas. I’m happy about that and maybe it will help me move forward.

Before we go – numbers. When I look at clock times I tend to see palindromes or some other sort of pattern. I know that I probably look at the time and only acknowledge it when I do see palindromes or patterns like 1234 but I thought it was interesting. Well now that I have committed it to type, it probably comes across as I am some sort of crackpot!

All the best – inwils!

When I was aiming to get a partnership with YouTube there was something that was really eluding me big time! As well as luring people in to gain 1000 subscribers, you also need to have 4000 watch hours over the past 12 months. This might sound easy but believe me, it was a very big challenge for me!

Of course, whenever you are in need of advice, I turned to my biggest, most supportive advisor ever, YouTube!

I was really quite shocked about some of the tactics I found! Would you believe there were people suggesting that you make a huge playlist, log out of your YouTube account and then your computer watch them for 24 hours!


Now, I would never do this, mainly because I wanted to make progress and actually reach my aim through consistency, determination and hard work! So, instead of making a huge playlist and cheating my way to the 4000 hours, I took a different route. I looked at the overall structure of my videos and how I could alter these to entice people to watch for longer. Hence the new video structure was created and one that I still use to this day!

I still find it quite difficult at the moment since the idea of value-added still plagues me. I try to start the video with a hook and then move through my introduction to provide some sort of enticement to watch to the end. This is when you hear me say something like – “And at the end of the video…” This part is called over-delivering.

Finally, in the end, I provide a call for action, what I want people to do next. Then I say bye!

Does this format work? Well, I got to 4000 watch hours so I guess it did!

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